Type: International Campaign
Position: Art Director
Production company: Film Positive
Year: 2016

About the Brand: Ariel is a European brand of laundry detergent developed by "P&G European Technology Centre" in Belgium and is an early example of pan-European consumer product branding. It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and has grown to become one of the most recognised laundry brands in many markets around the world.